Hi, I’m Ashritha ✨
I solve problems through creativity, collaboration, and design.
With experience across startups and mission-driven teams,
I bring thoughtful, human-centered solutions to life —
grounded in
strategy,
storytelling, and a deep love for the
“why” behind the work.
Currently contracting @ Apple as a UX Designer
Dexterity Intranet Redesign
Intranet 2.0: Developed MVP (minimum viable product) prototypes to replace fragmented, HR-reliant workflows with a centralized, self-serve platform for faster information access, and improved efficiency
ConnectedSignals Rebranding
Completed a full website overhaul in under a month to improve branding by simplifying complex technical content resulting in an elevated digital experience.
Spark Eye & Dental Clinic Rebranding
Delivered a full website transformation in two months by addressing positioning gaps and elevating differentiated capabilities to drive patient growth.
Hidden Genius Project
Tackled declining alumni engagement by designing a gamified portal and scalable business model, laying the foundation for improved retention, streamlined communication, and deeper long-term program impact.