Hi, I’m Ashritha ✨
I believe in asking why—to design with feeling, and leave people with something that lasts.
I design with heart and storytelling at the core—crafting thoughtful experiences that stay with people, because how they feel is what truly matters.
Currently contracting @ Apple as a UX Designer
Projects
Dexterity Intranet Redesign
Intranet 2.0: Developed MVP (minimum viable product) prototypes to replace fragmented, HR-reliant workflows with a centralized, self-serve platform for faster information access, and improved efficiency
ConnectedSignals Rebranding
Completed a full website overhaul in under a month to improve branding by simplifying complex technical content resulting in an elevated digital experience.
Spark Eye & Dental Clinic Rebranding
Delivered a full website transformation in two months by addressing positioning gaps and elevating differentiated capabilities to drive patient growth.
Hidden Genius Project
Tackled declining alumni engagement by designing a gamified portal and scalable business model, laying the foundation for improved retention, streamlined communication, and deeper long-term program impact.