Hi! I’m Ashritha!
Just like a good cup of coffee, great design should be crafted with care, easy to enjoy, and meaningful in the way it supports someone’s day. I’m a UX/UI designer and data-driven storyteller who loves turning messy problems into clear, thoughtful experiences. My work blends research, design, and analytics to create solutions that help people feel understood, find what they need faster, and move through everyday interactions with more ease.
Featured Projects
Dexterity: Intranet Redesign
A UX redesign project focused on improving Dexterity’s fragmented intranet by creating a more centralized, intuitive knowledge hub that helps employees find information faster and reduces reliance on HR and internal teams.
Connected Signals
A UX/product design project for a traffic signal company focused on improving how users understand, monitor, and interact with connected traffic signal systems.
Hidden Genius Project
A UX redesign project focused on improving The Hidden Genius Project’s alumni engagement experience by creating a more intuitive platform for communication, connection, and long-term community support.