HELLO! VANAKKAM!
I'm Ashritha and I love creating and innovating, much like an Imagineer, crafting experiences that make people feel happy, understood, and truly connected.
I’m passionate about taking on high-impact projects that allow me to make a real difference, whether it's creating solutions that solve deep-rooted problems or designing experiences that bring people together. My love for Disney inspires my creativity, fueling my desire to craft designs that are not only innovative but also filled with joy and wonder. I’m eager to be part of projects that make a lasting, positive impact.
Currently I am looking for my next role in UX/UI. If you think we’d be a great fit, let’s connect!
MY FAVORITE THINGS
Traveling and experiencing new cultures; Doggos (but particularly the Bouvier des Flandres, because that was what my dog Sammy was); Hiking; Cooking and baking; Crocheting; South Indian Music (WHERE ALL MY ANIRUDHIANS AT?)
MY EXPERIENCES
Product UX/UI @ Dexterity
MAY 2024 - AUGUST 2024
Collaborated with HR and Product teams to redesign company intranet using UX methodologies, reducing the number of clicks to access key information from an average of 5 clicks to just 2 clicks, significantly decreasing search time, and improving overall user satisfaction based on initial feedback.
Freelance UX @ Self Employed
FEB 2023 - MAY 2024
Redesigned the website for Connected Signals (Newport Beach, CA) using Generative AI and UX methodologies, resulting in a more aesthetic and accessible layout that reduced the number of clicks to find key product information by 50% and enhanced ease of use for targeting non-industry professionals.
Completed full end-to-end redesign and launch of a website for Spark Eye & Dental Clinic (Hyderabad, India); Identified key differentiator (use of advanced technologies and technical literature) through user interviews and created design and IA to highlight the increased quality of patient care
UX Designer @ CreateMe Technologies
MAY 2022 - AUG 2022
Utilized Figma to develop 2 high-fidelity prototypes: (1) a maintenance kiosk interface that reduces cognitive overload of staff members and ensures that the machine runs smoothly during events and (2) Clothing customization interface, which elevates the overall user experience at live events and retail stores