Role:
UX Researcher/Designer
Timeline:
1 Month
Team:
Me, Myself, and I (Solo Freelancing Project)
Problem Space:
Solution:
Leveraging Generative AI:
What did I use ChatGPT for:
Final Designs:
Full Prototype:
Connected Signals
Redesigned Connected Signals’ company website to better showcase the company from a competitive standpoint—enhancing branding, improving content presentation, and creating a more polished, strategic platform that reflects the company’s value and market position.
Tools:
Figma, ChatGPT, Miro
Skills:
Prompt Engineering, Generative AI, Visual Design, Prototyping
Los Angeles County accounts for 30% of California’s road fatalities and injuries, making it the most dangerous region in the state for road users. Despite its population size, LA lacks a robust public transportation system, leaving many residents heavily dependent on cars. As a result, people spend significant time stuck in traffic, facing both safety risks and mobility challenges just trying to get from point A to point B.
Los Angeles County accounts for 30% of California’s road fatalities and injuries, making it the most dangerous region in the state for road users. Despite its population size, LA lacks a robust public transportation system, leaving many residents heavily dependent on cars. As a result, people spend significant time stuck in traffic, facing both safety risks and mobility challenges just trying to get from point A to point B.
Around the time of this project, ChatGPT was just starting to become popular and more frequently utilized. Due to the quick timeline of this project, I decided to see how I could leverage AI in order to streamline my efforts and enhance the quality of work I would produce.
Identifying & Defining Target Users
Conducting Competitive Analysis
Informing the Design
The redesigned landing page for Connected Signals significantly elevates the brand’s presence by combining a sleek, modern aesthetic with purposeful structure. The blurred traffic image instantly signals the product domain, while the bold headline and subtext clearly communicate the company’s mission. Each core feature—like On-Time Transport and Emergency Priority—is paired with a visual and concise description, making it easier for users to quickly understand the product’s real-world impact. The call-to-action is prominent but not aggressive, encouraging engagement through a clean email capture.
The updated Platform page for Connected Signals clearly communicates the company’s value proposition through a clean, focused design. The hero image paired with a bold, mission-driven headline immediately sets the tone, emphasizing safety and innovation. Supporting visuals and descriptions for City-Wide Traffic Control, Advanced AI & ML, and pedestrian safety give users a quick, digestible overview of key features. By blending storytelling with strategic design, this page effectively positions Connected Signals as a forward-thinking, reliable partner in intelligent traffic solutions.
The “In Action” page highlights real-world implementation of ConnectedSignals in Arcadia, Los Angeles, showcasing the tangible impact of its technology. This section helps build credibility by grounding the platform’s benefits in a real use case. With a focus on expansion and future growth, the page positions ConnectedSignals as a scalable, forward-thinking solution ready to transform cities across the U.S. The embedded video reinforces transparency and trust, offering visitors a glimpse into how the product performs in the field.