Hi, I’m Ashritha ✨

I believe in asking why—to design with feeling, and leave people with something that lasts.

I design with heart and storytelling at the core—crafting thoughtful experiences that stay with people, because how they feel is what truly matters.

Currently contracting @ Apple as a UX Designer

Projects

Dexterity Intranet Redesign

Intranet 2.0: Developed MVP (minimum viable product) prototypes to replace fragmented, HR-reliant workflows with a centralized, self-serve platform for faster information access, and improved efficiency

ConnectedSignals Rebranding

Completed a full website overhaul in under a month to improve branding by simplifying complex technical content resulting in an elevated digital experience.

Spark Eye & Dental Clinic Rebranding

Delivered a full website transformation in two months by addressing positioning gaps and elevating differentiated capabilities to drive patient growth.

Hidden Genius Project

Tackled declining alumni engagement by designing a gamified portal and scalable business model, laying the foundation for improved retention, streamlined communication, and deeper long-term program impact.